Theo + George: Ethical, Effortless Fashion

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As a busy mom of three, one of the questions I’m often asked is how we manage to keep our house so clean. Let me tell you… our house is far from “clean.” In fact, our daughters are terrified of the vacuum cleaner because they’ve only ever seen it used a handful of times (and they’re almost two).

No, our house just gives off the illusion of being clean because we don’t have a lot of stuff around. Minimalists at heart – we tend to drop things in the donate bin as soon as they stop serving a purpose (or no longer “bring us joy,” if you will).

Disposable Fashion

For some reason though, this minimalist mindset never really took hold when it came to my wardrobe. As someone who likes to keep up with current trends, I have more once-worn items hanging in my closet than I’d like to admit. Stylish but cheap, many of these pieces end up in the donate pile after only a season or two.

Unfortunately, this has resulted in a lot of unnecessary spending over the years, as well as created a lot of clothing waste. And I’m not alone. By some accounts, the average American throws away 70 pounds of clothing and other textiles a year.

Personal spending aside, the environmental impact of this clothing waste is devastating. While some old clothing is donated and recycled, the majority ends up in landfills, where it releases greenhouse gasses and leaches toxins into the soil and water.

Less really is more

We’re living in a “fast fashion” society, whereby short-lived trends are marked by inexpensive, poor quality clothing. As the seasons change, so do the styles, and the urge to throw away and buy new is overwhelming.

Given the negative effects of our so-called “throw-away society” – both financially and environmentally – I’ve decided it’s time to make a change. By purchasing more classic, high-quality wardrobe staples, I know I’ll be able to buy less and get more mileage out of my clothing.

Buying fewer items that are timeless and durable will ultimately save money in the long run, as well as reduce my carbon footprint.

On the downside, being more conscious about my clothing choices has made shopping a little more difficult. It can be hard to determine which garments are actually high quality and more sustainable.

Just because something comes with an expensive price tag doesn’t mean it’s good quality that’s made to last. I’ve learned that some things to look for are natural and organic fibres, non-toxic dyes, take-back programs, and ethical production.

Luckily, there are some brands that are “rebelling” against the fast fashion game by offering high-quality products that are made with high ethical and environmental standards.

Theo + George

Theo + George is a small Dublin-based brand with the utmost of standards: they believe in sourcing ethically, using only small factories in order to guarantee fair labour conditions for their employees.

They’ve partnered with a textile recycling company and encourage their consumers to recycle unwanted clothing, and they aim to eliminate unnecessary waste by using only reusable/recyclable packaging materials.

And their clothing? Amazing quality and so comfortable. Theo + George use only high-quality, ethical fabrics. Durable and effortlessly stylish, Theo + George’s collection consists of classic wardrobe staples that can either be dressed up or down.

Knowing I can trust the quality and sustainability of a brand takes the guesswork out of the equation, making my life easier and allowing me to focus on other things. Who knows, maybe I’ll even break out the vacuum once or twice…

At it’s core, Theo + George support the idea of “buying less and choosing well,” and that’s a movement I can definitely get behind.

Click here to shop the collection from Theo + George.

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